![]() ![]() This gives you an opportunity to share special offers and business news or announce new products or services. One of the newest features is "Posts," which display directly on your GMB profile as well as on Maps. Now, it has transformed into a social media feed, and GMB is constantly rolling out new features for its users. It featured the address and contact information for the business, nothing else. Years ago, Google My Business was simply a directory listing. Utilize "Posts" for special offers and to attract customers. Make it a habit of posting images often, as it gives your feed a constant source of new content. With many businesses not adapting quickly, it presents you with an opportunity to be first in your market to take advantage of this strategy. Why? Because visual content has become so popular, thanks in part to social media apps like Instagram, and Google has been experimenting with this feature. If you pay attention to the local search results, you will notice Google has been showing more images, even for local results, and including the business information alongside them. When uploading images to your GMB profile, take advantage of the geotagging option. Geo-tag photos for increased local discovery. If you cannot do it without appearing spammy, consider adding something at the end like, “Also serving the following areas: (list of cities and towns).” If your business serves cities and towns beyond your location’s address, you will want to cleverly work those variations into your description. When someone searches for a business-let’s use “interior designer near me” as an example-Google uses the address of your business in relation to the IP address of the individual performing the search if they are on a home PC or their phone’s location service if they are on a mobile device.
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